Senior Content Marketing Manager @ Fundraise Up

Feb. ‘25 - Present

• Develop and own the comprehensive content marketing strategy, ensuring alignment with overall business objectives and growth targets

• Serve as the primary content liaison, collaborating closely with marketing, product, sales, and executive teams

• Lead the ideation and execution of high-impact content initiatives across all channels

• Establish and enforce editorial standards, ensuring all content meets brand voice, quality, and compliance guidelines

• Oversee content performance analytics, leveraging data to assess effectiveness, optimize strategies, and report actionable insights to stakeholders

Content Marketing Manager @ Fundraise Up

Feb. ‘24 - Feb. ‘25

• Execute content marketing initiatives across variety of channels including website, social, and email

• Manage and develop robust editorial calendar for owned platforms LinkedIn and Facebook

• Track and optimize SEO performance across inbound content drivers including blogs and webpages

• Create high-performance lead generation content aimed at delivering targeted MQLs

Copywriter & Content Strategist @ Codesmith

Oct. ‘21 - Present

Responsible for shaping brand tone and voice and developing engaging copy across a wide variety of channels.

• Develop content strategy plans that align with overall business objectives and ROI goals

• Execute conversion-focused content at all stages of the funnel, across multiple industries

• Write engaging ad copy served across a wide variety of channels, including websites, blogs, social media, email, YouTube, paid search, Google Display Network, and more

Brand Strategist @ iVenture Solutions

Dec. '20 - Oct. 21

• Develop and execute marketing efforts for long-term awareness and short-term activation

• Manage online presence, including website, blog, search, social media, and third-party relationships

• Create, source, manage and promote original content to improve company’s online visibility and status

Copywriter @ iVenture Solutions

Jun. '18 - Dec. '20

• Directed content strategy across platforms

• Created and managed copy on all digital and traditional fronts

• Conducted market research with industry experts and target audiences

Copywriter @ Appleton Creative

May '15 - Jun. '18

• Created digital and traditional advertisements

• Produced industry, client and in-house content marketing assets

• Foster strong client relationships and ideas, collaborating within agency teams

Education

Advertising & Public Relations B.A., Summa Cum Laude @ University of Central Florida

Minors – Writing & Rhetoric, Business Administration

Certifications & Awards

• Google Ads Display Certification

• Google Ads Search Certification

• Creativity International Awards