Wordsmith Turned Strategist.
You could call me many things… wordsmith, strategist, kingmaker (I kid). In the end, my heart beats for copywriting. Creative and technical. In-house and agency-side. Strategy and execution.
I like dogs, kayaking, Cuban food and antiquing. I’m not one for long walks on the beach.
Experience
Copywriter & Content Strategist @ Codesmith
Oct. ‘21 - Present
Responsible for shaping brand tone and voice and developing engaging copy across a wide variety of channels.
Develop content strategy plans that align with overall business objectives and ROI goals
Execute conversion-focused content at all stages of the funnel, across multiple industries
Write engaging ad copy served across a wide variety of channels, including websites, blogs, social media, email, YouTube, paid search, Google Display Network, and more
Brand Strategist @ iVenture Solutions
Dec. '20 - Oct. 21
Develop and execute marketing efforts for long-term awareness and short-term activation
Manage online presence, including website, blog, search, social media, and third-party relationships
Create, source, manage and promote original content to improve company’s online visibility and status
Copywriter @ iVenture Solutions
Jun. '18 - Dec. '20
Directed content strategy across platforms
Created and managed copy on all digital and traditional fronts
Conducted market research with industry experts and target audiences
Copywriter @ Appleton Creative
May '15 - Jun. '18
Created digital and traditional advertisements
Produced industry, client and in-house content marketing assets
Foster strong client relationships and ideas, collaborating within agency teams
Education
Advertising & Public Relations B.A., Summa Cum Laude @ University of Central Florida
Minors – Writing & Rhetoric, Business Administration
Certifications & Awards
Google Ads Display Certification
Google Ads Search Certification
Creativity International Awards