Website Copy

Creating or improving upon website copy is my favorite puzzle.

Brief

Deliver impactful web copy — including entire websites, webpages and landing pages — that harnesses brand voice and USPs to educate and motivate the target audience to convert.

Goal

Individual goals vary between websites, but 3 aims are constant: establish a 1:1 relationship with the audience, convey the brand purpose, be memorable.

Audience

Varies per website.

Process

  • Preliminary stage: craft brand ToV, establish brand strategy, competitor analysis, stakeholder interviews, target audience interviews

  • Drafting stage: SEO research, wireframes, information architecture, collaborate with UI/UX experts and designers

  • Publishing stage: final QA, staging site SEO audits, submission for Google indexing

Results

Establish presence in marketplace, SERP ranking, increased traffic to sites, quality of traffic improved, qualified conversions.

Click on any image to view the website.

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