Book Feature

Book Feature: The Culture Quotient by Greg Besner

Brief

Write chapter for book that highlights an important part of company culture. Work with CEO to ghostwrite copy.

Goal

Deliver an eloquent and actionable chapter that matches the book's overall goal and represent iVenture in a positive and authoritative light.

Audience

Business owners, managers, human resources directors. C-level personnel who believe in the value of company culture and are actively looking for ways to improve their own.

Process

• Preliminary stage: stakeholder interviews

• Drafting stage: framework, key sections, writing drafts, multiple levels of approval rounds

• Publishing & distribution stage: send to author/publishing company. Promote on social media platforms

Results

Chosen as a dedicated Culture Story as part of the Culture Quotient.

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