SEO Content

A peek at the hundreds of articles written by yours truly.

Brief

Create SEO-focused articles to achieve high ranking on Google and other search engines.

Goal

Individual goals vary between articles. Overreaching goal across all is to rank highly on SERPS (search engine results pages) to drive traffic websites and conversions on page.

Audience

Varies per article.

Process

• Preliminary stage: SEO research, competitor analysis, content gap analysis, stakeholder interviews, client interviews

• Drafting stage: framework, head terms, key sections, source original graphics, writing drafts, approval rounds

• Publishing & distribution stage: publish to native website, post on social media platforms, use in newsletters, send personalized emails to warm contacts, publish to third-party sites (Medium, Quora, ImGur, Reddit, etc.), sales enablement, personal social media posting

Results

High ranking on SERPs, increased traffic to sites, quality of traffic improved, increased DA (domain authority), more qualified conversions on page, positive social media engagement (likes, comments, shares).

Click on any image to read the content.